Tuesday 17 April 2012

Upholding a good market image


One negative comment can mar the image of a company no matter how many number of appreciative comments may uphold its position in the market. The statement is more applicable for consumer durable companies. Product quality and performance, customer care, after sales service support – a blend of the three does hold ground when it comes to products like the water filter

Millions of people bank upon Eureka Forbes in India for its water filter series. The portfolio of models is huge, divided under two brands. One is made available via direct sales and the other at all leading consumer durable, home appliance and modern organized retail outlets. There are several reasons why Eureka Forbes in India is such a rage amongst millions of families. The company has an advanced water filter for every budget and the ‘not invented here’ syndrome does not apply with it. There are systems that run with and without running water and electricity. Another reason is effective Eureka Forbes customer care service. Whether it is gaining information, placing order/demo requests or complaints or placing after sales service support requests, the consumer is responded courteously and promptly. 3988 3333 is the Eureka Forbes customer care number accessible 24X7.

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